Lead Generation Forum

How do you respond when people ask how they can contact you? Do you have a preferred method of contact, and if so, what do you say about yourself? The 80/20 communication rule based on my own experience boils down to this: 80 percent of your communication should be done online, either through email ...

Fear is downright terrifying. It makes marketers vulnerable to the most cunning and bravest competitors. It undermines marketers' confidence by driving them toward essentially ineffective strategies because they're afraid to take a chance. Worst of all, it diminishes your strengths and amplifies ...

We appreciate it when people give us honest feedback. However, in the business world, harsh words alienate colleagues and risk damaging a reputation. When it comes to giving feedback, there is a right way and a wrong way to give criticism or feedback.

The wrong way to go is to be direct, have a ...

The internal newsletter: let's be honest, do you think this is an essential business tool? Or rather something that comes along from time to time and is run by someone in the marketing department? This latter view of internal emails is all too common. So how can we move away from wasting everyone's ...

I would say the biggest challenge in marketing is time management. When we are tasked with projects that vary in complexity and have different moving parts, we are juggling everything we have to organize internally and externally. It is an impossible task, but it is doable with the right time ...

If we work in an organization obsessed with authenticity and culture, why do our email autoresponders still sound like an android from a low-budget 1950s sci-fi movie?

Getting started on customizing your autoresponders
First, you need to infuse authenticity into your messages. What makes you, you ...

The terms baby boomers, generation X, millennials, among others, are well known; names given to generations of individuals who lived through certain events in common.

In the previous article in this series, we understood that generations are the age segmentations of consumers, that is, how people ...

This question is much like any other question in marketing, with a simple answer: “it depends.” This is the most honest answer in the world of marketing. Why? Because there are so many variables in a marketing campaign, so it is not possible to give another answer. Maybe you have already tried the ...

Almost every nonprofit knows how difficult it is to raise funds to stay in business. Having funds allows an organization to operate and function at a scale that is comfortable for it. The problem comes in trying to get those funds. It can be difficult to ask or convince someone to invest in ...

We have already talked in previous articles about spam traps, deliverability, or the advantages of having a dedicated IP. In this new installment we want to focus on something that we often do not pay attention to but that ends up affecting our reputation and therefore our deliverability.

Spam ...