Writing Awesome Internal Newsletters
Let’s start by asking a key question: what is the fundamental objective of your internal newsletters? For many it may be motivation, for turkey customer email list others it may be information – regardless of the specific objectives of your internal newsletters they should be considered as a tool for effective communication for the entire company, and as such, should be given the time they deserve.
1. Be Simple
The principles of email marketing are not limited to sending emails to the customer, internal emails also face the same challenges like improving open rates, engagement and reader conversions, which should act as key indicators in evaluating the effectiveness of your internal emails.
As a starting point, you should focus on simplicity, keeping your content focused and concise rather than long and meaningless, and remember to write in a natural tone that flows from paragraph to paragraph.
One particular area to review in many a company newsletter is the introduction to the CEO; these currently serve as a section that generically suffers from being overly long and boring content filled with corporate jargon, which can mean readers skip reading the entire newsletter.
2. Participate, empower, enlighten
Internal newsletters should not be thought of as something you send out weekly or monthly. Instead, you should engage, empower and enlighten your readers. They should actually find your content valuable in their workplace, rather than reading the newsletter just because the boss told them to. That way you can provide colleagues with a reason to read, be helpful and create copy that is catchy, engaging and even a genuine joy that inspires reading.