The only way to get definitive answers is to run tests, and pay attention to the numbers in your reports. However, you have to start somewhere. To get off to a good start, there are two factors to consider in an email marketing campaign. These switzerland customer email list two factors will help you figure out the best day to send a campaign with news or one with promotions. And they will also help you with many other aspects related to email marketing. Here are the points to keep in mind:
Know your goals
You need to know exactly what you expect from each email you send. In newsletters you can offer updated information about your company, share some blog posts or simply inform your subscribers about what is happening in your company and with your employees. In promotional emails we seek to incentivize customers and guide them towards a purchase.
It often happens that the best day and time to send one email or another is the same. However, a newsletter that is useful for a subscriber who wants to read it at work may not be useful for another subscriber who wants to make an online purchase. Therefore, the first step is to know what you want to achieve. The second step will help you decide which is the best time and day to send your next newsletter or promotional email.
Listen to your audience
We know that understanding your readership is very important to successful email marketing. As is knowing the best time to reach them. As I mentioned, for the employee who prefers to read their emails from their desk, that old standard of sending on Tuesdays and Thursdays at 9:00 a.m. can still work.