In the previous article in this series, we understood that generations are the age segmentations of consumers, that is, how people are divided according to the era in which they lived in direct relation to their year of birth. With this practical guide, you will be able to understand their general behaviors and the global events that mark them, as well as some tips on how to reach them.
GENERATION X
They lived through: The end of the Cold War and the fall of the Berlin Wall. Named after: The novel “Generation X: Tales for an Accelerated Culture,” published in 1991.
Characteristics: According to a new long-term study conducted by the University of Michigan , they have active, balanced and sweden consumer email list happy lives , devoting their free time to culture, outdoor recreation or reading. “They are active in their communities, mostly satisfied with their jobs and able to balance work, family and leisure.”
They negotiate: According to the University of Liverpool , they prefer to close deals online, with the option of face-to-face if time permits.
They buy: Face to Face. They tend to think a lot about the reasons for their purchase, convince them with arguments. They take advantage of discounts.
Socializing: Email and text messages.
Private Technology: Laptops
Tips to reach them:
1. Email Marketing: According to a study conducted by InnoMedia, NuStats and Vertis, 86% of members of Generation X check their email daily.
2. Conventional advertising: Mass campaigns, printed materials (billboards, magazines), TV and radio advertisements.
3. Catalogs: Reviewing options, comparing and checking discounts is common in them, whether printed or digital.