So, how do you craft a cold email that not only grabs their attention but also pushes them to respond?
In this article, Richard, CEO of Provoke Agency, dives into a real-world example and reveals critical mistakes to avoid, ensuring your pitches resonate with doctors.
Cold email mistakes to avoid if you want to book more meetings
Here’s a cold email that targets medical office owners to pitch marketing services
Let’s see what mistakes Richard recommends you avoid for more replies:
Mistake #1: Inappropriate greeting
Since this email is targeting doctors, starting your email with “Hey there” might come off as unprofessional. Always ensure to align your email greeting to your target audience.
Mistake #2: Not specific enough
It’s a good idea to reference your leads’ content, but if you want your email to feel more personal, add links to that specific content.
Mistake #3: Too early introduction
Before introducing yourself and your business, you should catch algeria phone number list prospects’ attention and build rapport with a problem statement.
Mistake #4: Gives away the value without engagement
Instead of just giving away a personalized video, you can push engagement and make your leads ask for it.
Mistake #5: CTA starts with “maybe”
Don’t put any level of doubt in your cold email. Your tone should feel confident, and CTA should reassure your leads to take action.
Mistake #6: Poor structure
This email is not visually pleasing – there are commas missing, and the information is blocked up. Instead, make your cold emails look like short text messages you’re sending to a friend.
How to write a cold email for a high conversion rate
Here’s how Richard would rewrite this cold email and his tips for more replies:
Tip #1: Add a problem statement
Clearly state your leads’ challenge and offer a valuable solution to it. Once you showcase what you can do for them, you can introduce yourself and your company.
Tip #2: Ask a question
By asking a simple “yes” or “no” answer, you can easily open the door to further communication.
Tip #3: Make it visually pleasing
Make your email visually pleasing and easy to scan by structuring it into bite-sized chunks of text.
Cold email template to replicate for more replies
Hi Dr. {{NAME}},
{{First Line}}.
I really enjoyed the article {{title}} you wrote about the benefits of flossing over 40.
Actually sent it to my folks to read
A lot of dental clinics …{{problem statement}}
That’s why I’ve created DFY service that {{value statement}}. A private content marketing company that that helps medical offices grow up by creating videos for social media increasing their online presentation more clients.
I made a personalized video showing how you can actually do this on our own to get ahead of the competition especially in {{LOCATION}}.
Mind if I send it over?