Testimonials and reviews are the best resource your business can use to generate sales and leads. A great testimonial can attract a lot of new customers as 88% of customers have stated that they trust reviews and testimonials and take them into consideration before making an online purchase.
In another survey, 92% of customers stated that they specifically read customer testimonials when planning to purchase a product. Your ideal customers’ purchasing decisions are influenced by testimonials and reviews and that’s why a testimonial page on your website is one of the best ways to generate sales.
Why a testimonials page?
It will make it much easier for your target audience to access and jamaica phone number list read reviews from current customers without the need to search for them. You can show them what they are interested in with a great testimonials and reviews page.
If you don't have a review page yet or are looking for ideas on how to create a perfect testimonial page to generate sales (and leads), I'll share 6 examples of great testimonial pages for inspiration.
And in case you're wondering, no, we haven't included our testimonials page , even though we think it's pretty cool. You can check them out here!
Let’s get to work…
1. Bizzabo
customer testimonials examples
Bizzabo is an event management software that has a good example of a review page. Their testimonial page is well designed and gives a great feel. The best thing about their review page is that it features different types of reviews and testimonials such as customer tweets, text testimonials, case studies, and also their review ratings on Capterra.
A review page like this provides answers to questions from potential customers who have resonated with your product. Adding different review formats ensures that your ideal customers can access their favorite type of review (e.g. video testimonials, tweets, etc.). The idea is that your review page has something to offer everyone.
With Trustmary you can create, for example, a testimonial wall (below) on your own website. You can choose which testimonials and reviews you want to display and to whom.
Here's what our Customers are saying about us online!
I am amazed at what this plugin can do. It has saved me hours of work copying/pasting Google reviews from Google to my website page....Love it
Profile picture
Peter Charalambos
Maidenhead • iMarkets Group
Very nice app. I got really easy and professional guidance to get started!
Profile picture
Harry Hellsten
Easy to use, quick help and response if needed, lots of interesting features
Profile picture
Jelena Milentijevic Jevtic
YachtingAdria
You guys are great! Keep going!
Profile picture
Felix Berner
Germany • Studio Berner
A lean and easy to use platform to collect and manage reviews for businesses!
Profile picture
Polina Zyaparova
Brilliant solution and extra points for the exceptionally convenient and agile customer support!! Higly recommend.
Profile picture
Enni Vallius
I am amazed at what this plugin can do. It has saved me hours of work copying/pasting Google reviews from Google to my website page....Love it
Profile picture
Peter Charalambos
Maidenhead • iMarkets Group
Very nice app. I got really easy and professional guidance to get started!
Profile picture
Harry Hellsten
Easy to use, quick help and response if needed, lots of interesting features
Profile picture
Jelena Milentijevic Jevtic
YachtingAdria
You guys are great! Keep going!
Profile picture
Felix Berner
Germany • Studio Berner
A lean and easy to use platform to collect and manage reviews for businesses!
Profile picture
Polina Zyaparova
Brilliant solution and extra points for the exceptionally convenient and agile customer support!! Higly recommend.
Profile picture
Enni Vallius
Excellent product with excellent customer service & partnership!
Profile picture
Maarit Könönen
Trustmary is a great tool to import G2 reviews and display it on your website. There are lots of options to customize the widget. It is super simple to install it. Just copy and paste the short script and it works instantly! Customer service is also excellent!
Profile picture
T Tran
Trustmary works very well. The service is constantly evolving and they listen to customer needs and development suggestions. We have been able to use their API interface to automate the collection of feedback from different stages of the customer journey, from offer to order, from B2B and B2C web shop customers to feedback on large scale renovation and construction projects. We have received far more feedback than we ever expected.
Profile picture
Joonas Tammisto
Chief Digital Officer • Laattapiste Oy
Very smooth and easy way to get our Google reviews to our Boutique agency's website. And I haven't even fully explored all the other features yet. Honestly, one of the best product implementation processes in the Wordpress environment I have experienced. Decided to upgrade from freemium version of the product to first-tier paid subscription within four days.
Profile picture
Mikko Rindell
It was very easy to use and works perfectly
Profile picture
Kieran Foley
Ireland • Foleys driving school
We have always known that we are good at what we do. Now we found the best tool for telling others about it too. Within a week of implementation, we received a representative group of referral customers on our website and a multipurpose tool for monitoring the customer experience.
Profile picture
Onni Hietalahti
Relion • Chairman
Excellent product with excellent customer service & partnership!
Profile picture
Maarit Könönen
Trustmary is a great tool to import G2 reviews and display it on your website. There are lots of options to customize the widget. It is super simple to install it. Just copy and paste the short script and it works instantly! Customer service is also excellent!
Profile picture
T Tran
Trustmary works very well. The service is constantly evolving and they listen to customer needs and development suggestions. We have been able to use their API interface to automate the collection of feedback from different stages of the customer journey, from offer to order, from B2B and B2C web shop customers to feedback on large scale renovation and construction projects. We have received far more feedback than we ever expected.
Profile picture
Joonas Tammisto
Chief Digital Officer • Laattapiste Oy
Very smooth and easy way to get our Google reviews to our Boutique agency's website. And I haven't even fully explored all the other features yet. Honestly, one of the best product implementation processes in the Wordpress environment I have experienced. Decided to upgrade from freemium version of the product to first-tier paid subscription within four days.
Profile picture
Mikko Rindell
It was very easy to use and works perfectly
Profile picture
Kieran Foley
Ireland • Foleys driving school
We have always known that we are good at what we do. Now we found the best tool for telling others about it too. Within a week of implementation, we received a representative group of referral customers on our website and a multipurpose tool for monitoring the customer experience.
Profile picture
Onni Hietalahti
Relion • Chairman
2. mHelpDesk
mHelpDesk is a field service software that has a nice reviews page that features lots of video testimonials, in-depth customer interviews, case analysis. They have added badges from various review sites on their testimonials page.
The most interesting thing about mHelpDesk’s testimonials page is that they have focused on video testimonials, which are real reviews from their customers. People love to interact on video reviews rather than other forms of reviews.
However, the testimonials page is not well designed. This is a shortcoming of mHelpDesk. Redesigning your page will increase your sales.
Trustmary allows you to embed similar elements of video testimonials, but anywhere on your website instead of just on that page. Get started for free.
3. FreeAgent
FreeAgent is an accounting software that has a page dedicated to reviews. These are not customer testimonials, but rather press mentions. They have copied excerpts from reviews posted on other sites with a link back to the source.
Reviews come from credible sources so it has definitely boosted FreeAgent's sales. It's a good example of a review where you focus on getting reviews from credible websites and bloggers. Of course, it's not as easy as getting a review from a customer, but it's very profitable.
However, there is one problem: the review page is not optimized. It looks like a blog, which makes it difficult for visitors to understand exactly what they are looking at.
Placing testimonials near CTAs is a great way to increase conversions by adding much-needed social proof and trust.
4. ZenDesk
ZenDesk needs no introduction. It has one of the best testimonial pages that features a customer story which in this case is Airbnb’s success story with ZenDesk. This is a great way to grab visitors’ attention by showing them how you have contributed to your customers’ success.
Since ZenDesk is a large-scale tool that has been around for years, it has a huge collection of case studies. It won't be possible to create a testimonials page that big, but you can learn a lot from ZenDesk.
You need to transform your customer reviews into engaging case studies that deliver value to readers rather than just a testimonial. If you read any of the stories on ZenDesk’s testimonials page, you’ll see that they’ve published detailed case reports that show how ZenDesk can work for their business.
In addition to long-form case studies, you should consider adding a lead generation form to your case study page. People who are already interested in what others think of you are very close to becoming potential customers or even buying from you. Create a lead generation pop-up form and add it to your testimonials page for optimal results.