LinkedIn members are known for being career and skill-minded. If cameroon email list 371983 contact leads you’re offering content that will help them, you’re likely to see better returns from your ads.15. Experiment with alternative social media platformsRobin, a workplace platform, took a risk by directing their lead generation towards platforms where it’s tougher to find B2B leads — and it paid off.Instead of doubling down on conventional channels like LinkedIn or Twitter, they posted user-generated content on Instagram and Pinterest.To Robin’s surprise, it paid off. The company’s web traffic increased by 50 percent and brought 20 percent more leads to their door.
As Robin’s story shows, even if you’re B2B, that doesn’t mean you can't generate sales from B2C social channels.Don't be afraid to test out new and growing platforms. The success of TikTok demonstrates the huge rewards that can be gained from finding a diamond in the rough and taking a chance.16. Cast a wider B2B lead generation “net” with guest postsThere’s a reason why Inbound lead generation pros like Hubspot still use guest posting to increase B2B sales:It’s an underused (and misunderstood) strategy that works.According to a survey by Aira, 42 percent of digital marketers they polled use guest posting:Guest posting statisticsEven though it has a controversial past, guest posting is still the number one link-building strategy that SEOs recommend.