It is therefore advisable to congo email list 100000 contact leads check the general conditions of sale before applying a discount. Trade discounts: how to calculate them? What are the advantages and disadvantages of trade discount? Trade discounts are discounts that companies give to their customers in order to stimulate sales or reward loyalty. They can be calculated in different ways depending on the objectives set by the company. The advantages and disadvantages of trade discount should be considered before deciding on the most suitable calculation method.
Indeed, it allows to increase sales and customer loyalty. In addition, it allows to motivate staff and reward their performance. Finally, it allows to improve the image of the company and its attractiveness to potential customers. The disadvantages of the commercial discount are also numerous. Indeed, it can lead to a loss of margins if it is not calculated correctly. In addition, it can be a source of tension between the different players in the company (management, staff, customers).