The buyer's journey is a framework that recognizes a buyer's progression through a research and decision process that ultimately culminates in a purchase.
Understanding the buyer's journey may be the most essential part of Inbound Marketing , as it is the only way to strategically deliver the right information to the right person at the right time in order to convert leads and visitors into customers.
Understanding the Buyer's Journey is essential
Due to the sudden ubiquity of publishing and consumption hungary phone number list capabilities, attention has become one of the scarcest resources of all.
But how does marketing respond to this new reality?
Exponential technological innovation has given marketers and their audiences unprecedented capabilities to find people, products, and information in record time. Next-generation marketers must seek to unleash their customers’ creativity by empowering them with the right set of tools, information, products, and services at the right time in their journey.
So the key challenge for marketers is to understand the context and journey and enable customers to consume, share, and interact as they wish. You have to be prepared to respond with a compelling value proposition, regardless of where the prospect is in their journey, and regardless of the channel on which the interaction takes place.
In B2B organizations that are shifting their focus toward audience centricity, marketing teams are under pressure to understand the buying process and consumer behavior.
Designing a buyer-centric marketing strategy requires a clear understanding of the buyer’s journey. The Buyer’s Journey is the cornerstone of most purchasing decisions, so a marketer’s job is to give the buyer the information they need to make a decision.
Modern marketers have learned that the buying process is a journey, and consumers move through a process the industry has called the " Buyer's Journey ."
The stages of the Buyer's Journey
The salesperson's job is to generate revenue, and to accomplish that goal they must succeed at each of the four stages of the buyer's journey:
Interest Development : The buyer realizes that he or she has a problem or desire.
Information gathering : The buyer begins to gather more information about the problem or desire.
Search Options : The buyer begins to explore options to address the problem or desire.
Making the purchasing decision : The buyer is ready to make a purchasing decision and select a supplier.
If sellers can successfully complete these stages, they can achieve their purpose: revenue generation.
To do this, it is necessary to define and apply specific strategies for each of these.