The digitalization of communication at Reitz Natursteintechnik

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REITZ Natursteintechnik is a medium-sized, owner-managed family business based in Aßlar. It specializes in the manufacture of granite and concrete components for precision machinery and employs approximately 120 people. As a family-owned company, REITZ can look back on a rich history. The medium-sized company has evolved from a stonemasonry business into a high-tech enterprise. Leading manufacturers in the fields of mechanical engineering, optics, and metrology rely on granite machine beds. Universities and research institutions are also among the company's customers.

reitz-natural-stone-technology-photoshoot-granite-processingIn granite processing, REITZ jamaica phone number data relies on high-precision production machines (Source: Picturebaer)

The initial situation: Missing leads due to unused digital channels
About three years ago, REITZ realized that it needed to fundamentally change its communication with prospects and customers: The traditional method of generating new leads, primarily through trade fairs, was no longer profitable. Many of the company's target audiences were increasingly relying on digital media, where REITZ had previously had only a weak presence. The precision machine manufacturer's website was also showing its age: numerous components were still based on the Flash plug-in, which was no longer displayed by modern browsers.

"Digitalization isn't stopping our company either. We felt like we were missing the boat!" – Christopher Reitz (Junior Manager)

The outdated communication channels were also reflected in the company's perception: REITZ still clung to the image of a traditional stonemasonry business, even though it had long since evolved into a modern, innovation-driven high-tech company. The time was ripe for a change in communication and image, especially since junior boss Christopher Reitz was set to take over management from his father Egbert in the near future.

The approach: Uncovering potential through inbound marketing
In collaboration with one medialis, REITZ initially launched a new website , which went live in spring 2019 after a good six months of development. At the same time, the company's positioning and corporate design also underwent a fundamental overhaul. The design of the new website placed great emphasis on expertise, as well as on motion effects and personality. For example, video content was added , showing the faces behind the company, and thus making what and who REITZ is transparent.