Snapchat Features and Terminology

sakibkhan29188 · Post by **sakibkhan29188** » Sat Apr 19, 2025 10:44 am

Snapchat is packed with features that will help you boost audience engagement and build brand awareness. But first, let's take a look at some key Snapchat terminology.

Snap

Available to all users from day one, a Snap is a photo or video that you send through the ghana phone number data app to one or more of your friends.

A video Snap can be up to 60 seconds long (known as a long Snap). Keeping in line with the app's original functionality, Snapchat doesn't retain any photo or video content: the platform deletes the content after the recipient has viewed the Snap.

Stories

Stories are Snaps you'd like to share with all your Snapchat friends. Stories remain in the app for 24 hours before being deleted. If you want to save your Story, you can upload it to your device's camera roll or save it to Memories.

Personalized stories

Custom Stories allow you to create Stories with other people on your friends list.

On a roll

A streak records how many consecutive days you and a friend share Snaps. You'll see a flame emoji next to your friend's name, with a number indicating how many days you've maintained the streak.

Filter

A Snapchat filter is a fun way to liven up your Snaps by adding an overlay or other special effects. Filters can change based on special events or holidays, location, or time of day.

Glasses

Lenses are where augmented reality comes into play. Snapchat Lenses allow you to add special effects, objects, and 3D characters to your photos or videos. Unlike filters, you use Lenses while taking a Snap.

Geofilter

Like Filters, Geofilters are unique to your current location . To enable Geofilters, you must turn on your location in Snapchat . You can also create a custom Geofilter for just $5—great for building brand awareness or showcasing an event.

Snapcode

Snapcodes are unique QR-style codes you scan to add friends or access features and content on Snapchat. Each user is automatically assigned a Snapcode, and you can create additional Snapcodes that link to any website.