Create a remarketing campaign

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To create a campaign, select a new campaign in your Google Adwords account. For strategic reasons, we recommend selecting "Display Network only" as the campaign type. Give the campaign a unique name that will help you identify it later. Select "Remarketing" as the campaign type—this is important for later settings. Now, define a focus, for example, "Clicks on your ad." The focus can vary depending on your personal goal.

Now set the maximum cost per click you're willing to pay when someone clicks on your ad. You can choose between automatic CPC and fixed CPC. For cost control, it's best to choose a fixed CPC. Then, specify how much budget egypt phone number data you want to spend per day on this campaign.

Now select ad rotation. To check which ads are performing well, we recommend setting the rotation to be independent of performance. This allows you to continue running successful ads and exclude those with low click rates from the campaign. Under "Frequency Capping," you can set the maximum number of times a user will see your ad per day. It's a good idea to use this option, as users can otherwise quickly feel annoyed or harassed if they see your company's ads too often.

Now select the ad delivery method – accelerated delivery is recommended here. Then, specify how long your campaign should run. In the final step, select your previously created remarketing list. The last step is to create the actual ads for your AdWords campaign. Write different versions so you can test them against each other. It's a good idea to promote your product's USP in the ad title. In the text field below, include a specific call to action, such as "Buy now," "Join now," etc. Create the campaign. Once it's been reviewed by Google, your ads will be displayed.

You've done it! You've created your first remarketing campaign using Google Adwords. Once your campaign has been running for some time, you should start reviewing and optimizing it. Look at which ads are performing particularly well and which have a low click-through rate. Remove ads with low click-through rates and invest the saved budget in the top performers. If your campaign has been running for a long time, you need to regularly ask yourself whether your advertising materials and targeting are still up to date, because users quickly become accustomed to familiar advertising materials. This can lead to them becoming annoyed or simply no longer noticing the ads.