Learn 7 Marketing Success Metrics that help you determine if your marketing is effective. Start measuring your marketing success now.
Deciding whether to continue using a marketing tactic or look for other options can be confusing. How successful is this tactic and is it leading to worthwhile consequences for your business?
By setting goals when you start testing new tactics and following specific metrics, you'll take all the guesswork out of knowing whether your marketing campaigns have been successful or not.
Check out these 7 marketing success metrics that every business should morocco phone number list implement before starting a marketing campaign.
7 Metrics of Success in Marketing
Get a clear picture of how your marketing campaigns are performing by following these performance metrics and tracking them against your marketing goals.
1. Website traffic
This metric is important because it shows how knowledgeable you are about your products and services. It can also shed light on your content marketing strategy, as you see which content gets the most traffic and look for ways to help your customers find information related to your products and services and answer common questions.
Your website traffic can fluctuate for many reasons, so you don’t want to just look at your overall traffic. You should look at where your traffic is coming from and how it compares to the same time the year before. Website traffic can be seasonal, especially if you’re in certain industries.
The easiest way to start tracking your site's traffic is to set up Google Analytics. The free tool offers detailed data on where your traffic is coming from. Here are some traffic sources to look at:
Organic Search