Measuring your website’s conversion rate will show you how things are going year-over-year, quarter-over-quarter, and even month-over-month. Keep an eye on these important site metrics to see what’s working best and where there’s room for improvement.
1. Bounce rate
When a user lands on your site and quickly leaves, that's considered georgia phone number list a bounce. Ideally, you want them to visit a few pages, explore your site, or take the action you've targeted as a conversion.
Bounce rates vary by industry and type of business, but generally a good bounce rate is between 25 and 40 percent. Monitor how your bounce rate changes with different tactics and look for pages with the highest bounce rates. These pages may lack strong calls to action or a call to action in general.
This metric involves tracking more than just website stats. A CRM will be a huge help in tracking lead conversion. You will see how different tactics or follow-up cadences impact conversion rates. You can also see trends in conversion rates based on what web page the lead came from.
To determine your conversion rate, divide the number of conversions by the total number of leads. Then multiply that number by 100 to get a percentage. For example, if you convert 10 out of 50 links, your conversion rate is 20%.