Content is powerful. You can drive traffic to your site and demonstrate your expertise. But you can’t just create any content or ask AI to write it for you. For content to work well, you need to spend some time thinking about your customers’ pain points and their biggest questions.
When evaluating these questions, consider what they might look like before they ask about products or solutions. For example, before a company looks for accounting software, they might ask what they need to ecuador phone number list know about income taxes. Or they might look for a customer invoicing solution and find that all-in-one solutions exist.
Your content won't be about selling your product. It will be about answering customer questions. It will build trust and relationships to generate leads and get people thinking about you and your services.
Think about the platforms and mediums you can use to create this content. For example, don’t just write blogs. Make short videos, create infographics, and post content on your website, social media, and third-party partners.