Good digital marketing can be the difference between a successful business and one that folds within a few years. The right tactics help you connect with your customers, craft a clear message, and find the right rhythm to engage with them at the right time.
So, when you decide that you need a digital marketing expert, you are faced with a choice: to go with a marketing agency or a freelancer.
We'll help you understand the benefits of each option, providing a clear overview so you can begin implementing your marketing strategy and reaching your target audience.
Comparison of Marketing Agencies and Freelancers
First, let's look at what a marketing agency is and who a freelancer is.
What is a marketing agency?
A marketing agency is an organization that typically employs russia phone number list multiple professionals with different backgrounds and skills. You may encounter the following areas of expertise in an agency.
Branding
Marketing research
Graphic design
Web design
Search Engine Optimization (SEO)
Content Marketing
Paid advertising (e.g. Google search ads, banner ads, social media ads, etc.)
Social media
Reputation management
These specialists work together to offer a comprehensive approach to your marketing strategy. You will typically work with an account manager, who is your main point of contact within the agency. They help manage collaboration and communicate with the various experts on the team, making it easier for you to manage your marketing.