You've probably read in several places that every e-commerce needs a marketing plan, but how to create one, step by step, is not easy to find, especially when proposed by experts in the field. To facilitate your actions and help you achieve your sales goals, Enviou has produced this content so that your online store's marketing enters a phase with positive results and increasingly effective returns.
Why should I have an e-commerce marketing plan?
Having a marketing plan helps you plan your actions, reevaluate your strategies and understand which processes will be best for your target audience. Knowing what to do and following the steps in the plan reduces the chances of errors, allows for better analysis of results and even indicates the need to reevaluate strategies.
Another indisputable point is to always be present gambling data vietnam with your audience, since, unlike physical stores, e-commerce needs to go after customers, retain them and build loyalty. And to do this, you need to rely on marketing for the survival of the business.
How to create a marketing plan from scratch for your e-commerce
1 - What do you expect when implementing a marketing plan?
Set very clear goals about what you expect from your marketing plan. To know your target audience? To sell more? To reinforce your brand as the most complete or best on the market? To highlight the delivery time that is shorter than your competitors? Knowing why you are making this plan and not just to comply with processes, greatly improves the development of more assertive actions with less chance of errors.
2 - Map your personas
Who buys today, when, which products and through which channels… all of this needs to be mapped out in detail. There are companies that do this mapping, as well as marketing professionals who work as freelancers, but the virtual store’s own internal team can do it.
If you still don't know what a persona is, take note: it's the ideal customer for your online store. The first step is to gather information that the sales team has to understand what needs to be gathered. A simple task is to send an email marketing questionnaire to a customer base. It can even be done on Google Forms, as this tool automatically compiles the responses. Send a test to a small base and if the feedback is satisfactory, send it to the rest.