This guide is mainly for newbies in the world of SEO. So, the additional information will help any beginner succeed in learning SEO from A to Z. Let’s start with the basics first.
4.1 Start small
To understand the basics of SEO, you don’t need to surf the net for months. You just need to familiarize yourself with some remarkable and comprehensive sources of knowledge. Let me introduce them to you.
How Search Works – Have you ever heard of Matt Cutts? Yep, he’s the former head of WebSpam at Google. In this short video, Matt explains Google’s approach to search and goes into more detail about Googlebot indexing and web crawling.
Google Search Engine Optimization Starter Guide – Since the guide is created by Google, it contains many SEO tricks you should consider.
The Beginner’s Guide to SEO – Must Read Moz Tips.
The Ultimate Guide to SEO Strategy , fax lists by OutreachMama.
SEO Guide to Updating New Page Experiences , by Go Top Shelf.
4.2 Keyword Search
Keyword research is a crucial part of the entire SEO Management strategy. You should know what your target audience search queries are to enter into search engines to grab more opportunities for your website. Yes, you can do keyword research in different ways, but one crucial thing you should understand is a search query intent . There are a few types of search queries:
Navigation (to find a potential website).
Informative (to see some information).
Transactional (all queries related to transactions).
When you identify search intent, you will be more likely to generate keyword ideas to attract more consumers.
Here are a couple of guides that cover the topic of keyword research:
Keyword Research for SEO: The Ultimate Guide – An exceptional guide by Brian Dean. Check out Brian’s suggested strategies.
How to Do Keyword Research – Another comprehensive guide from Ahrefs that will help you a lot.
Long Tail Keywords – More Traffic; Less Competition: The Guide to Long Tail Keyword Mastery.
4.3 Competitor Research
Competitor research plays an essential role in overall SEO strategy . If you know what strategies and tactics your competitors are using, you can stay ahead of the curve. However, here are some reasons to do competitor research:
You can see what your competitors are doing to rank high on Google and use this information to your advantage.
You can see what your competitors are NOT doing and learn from other people's mistakes.
Here are some guides on how to do competitor research that you should read:
SEO Competitor Analysis – A guide written by Nathan Gotch that provides you with a list of factors you should pay attention to during the competitor analysis process.
How to Perform a Detailed Competitive Analysis (With Only 2 Tools) – Yes, read this guide to learn how to do competitor analysis with the help of Ahrefs and SimilarWeb.