Working today means knowing how to deal with the dynamics of the business world.
Being flexible, having the ability to multitask, meeting deadlines and pleasing people are all aspects that are part of the routine of anyone working in sales.
These are all different aspects, but they are related in some way. to be functional more evident than ever.
One of the digital environments where there are more opportunities for the company to carry out a greater diversity of customer attraction work are institutional websites.
And within the websites there are several tools that a business can use to make offers and attract the public's interest.
One of these accessories is the hotsite. Never heard of it? Or have you heard of it but don't really know what it is? Or do you know what it is but have no idea how to start your own?
No problem, read the content of this article until the special lead end and, after that, you will know what a hotsite is and how it differs from a regular website . You will even be able to understand how to use it to earn more for your company.
Understand what the heat of a hotsite is
Understand what the heat of a hotsite is
Literally, hotsite means “hot site”. In our language (Portuguese) “hot” simply means something heated. However, in English, this same term can be used with other meanings.
In many circumstances it can be used to refer to something, or someone, that is attractive. Sexy, you might say. Something that awakens inner heat, if you know what I mean.
Knowing what “hot” means in the US, where the term was created, you will be better able to grasp the message that the tool’s idea wants to convey.
In practical terms, hotsites are small sites within the companies’ main websites.
They have a very specific purpose: to make customers feel “warm” inside through the offers contained within them.