Let's be direct: there is no longevity for a brand if it does not have a well-defined purpose.
This applies to all major brands. First, their missions, and then they carry out their actions based on that.
Volkswagen, Samsung, Shell and Tesla all have their missions defined and well communicated to internal and external customers.
Based on this, the operating parameters are defined. This is what governs phone number library the strategic planning of any business.
So, if you want your brand to have a long life, start by defining the reason for your business’ existence.
Your customers, your competitors, the world, needs to know why your company exists. And why it is in business. Who it will benefit, and how it intends to do so.
Take some time and define the reason for your business, the scope of operation and how you intend to grow in the coming years.
Basically, it's a matter of your brand's self-survival. Invest in it and you won't regret it.