The portal is visible on over 120 thousand phrases! And they tell us a lot about the needs of the group and the content that is worth directing to it. For example:
It is clear that issues related to social insurance are extremely important and by running a general information portal for the industry we cannot escape them.
Among the agricultural stores, the website sklepfarmera.pl moj database dominates, with traffic at the level of 50-150 thousand visits per month (depending on the season).
Does advertising on phrases related to agricultural activity make sense?
In the case of information sites, users are interested in how much they can earn from the business – the most popular queries concern the prices of individual products and current industry information:
Seasonality of searches for phrases related to crop information
Highest activity in spring and summer (March–July):
Phrases related to grain prices, such as "wheat prices" (peak in February: 60,500 searches) and "grain prices" (peak in November: 49,500 searches), show seasonality linked to the harvest and purchasing cycle.
“oil radish” peaks in summer (July: 18,100 searches), reflecting interest in catch crops.
And what does the Google Ads planner say?
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