Brand videos are linked

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Brand Videos
to the brand's values ​​and objectives. They offer customers a deeper insight into the brand's culture and the thought processes behind its products.

An insider's perspective strengthens brand image and affinity, which is ultimately crucial from a fiscal perspective.

How Brands Use Brand Videos
‍Fiat
Fiat wanted to stop making "dull, gray cars." Instead, it shifted tactics to "live the Italian life" and spread smiles with colorful cars.

The brand fully embraced the new strategy, accompanying the ad with a bold engineer data video. CEO Olivier Francois appears in a gray Fiat 600e, which is submerged in a vat of orange paint.The public stood up and paid attention to this car commercial, which is certainly not ordinary.

Since then, Fiat has stuck to colorful cars and messages that bring smiles, as evident in its 125th anniversary video.

Fiat, Instagram

Hyundai
For a long time, the British public has mispronounced the brand's name. Hyundai decided to set the record straight with a humorous video.