Adapting to evolving search algorithms

[samiaseo55]

Google’s AI systems are constantly improving their capabilities and now understand context and user intent better than ever before. This has a major impact on keyword strategy. It’s no longer enough to just search for individual keywords; you need to focus on context and thematic coherence. This means:

Keywords need to be more contextual and thematically focused.
The content should answer related questions that users might have.
You need to factor in SERP features like car owner data Featured Snippets, People Also Ask, and Knowledge Panels into your strategy.
The content should comprehensively answer relevant questions that users might have about the topic. Also, considering search engine results page (SERP) features such as Featured Snippets, People Also Ask, and Knowledge Panels is an important part of the strategy.

For example, if you’re targeting the topic of “how to make coffee,” you shouldn’t limit yourself to just this general query. You should examine how Google displays recipe cards, how-to video carousels, and what related questions appear for that topic. Your keyword strategy should actively consider these SERP features to maximize your visibility and reach the widest possible audience.