Here are six expert tips to help you grow your business, increase engagement, and boost conversions on the platform.
1 | Follow trends that are popular among your audience
Understanding TikTok trends that resonate with your audience can significantly increase the reach of your content. Research the types of accounts your audience follows and see which ones perform best. The engineer data TikTok Creative Center makes it easy to do so.
First, check out Trending to see popular hashtags, songs, and creators, filtered by your industry. This provides a broad view of what viewers want to see.
To see what your competitors are doing and find ad ideas that sell, go to the Inspiration tab and select Top Ads . Get inspired by high-performing ads related to your general topic, or search for top competitor brands to see all the ads they’re running, if any.
Screenshot showing how to explore top ads and check out your competitors' ads on TikTok for Business
With Top Ads, you can also view high-level analytics for each TikTok to see what works and what doesn’t. While experimentation is necessary, having this knowledge before you plan your content gives your business a head start.
2| Understanding TikTok SEO
Optimize your content for TikTok's search algorithm by using relevant keywords in your captions, hashtags, and even in the text of your video. This increases visibility and helps attract the right audience.
The Inspiration section of the Creator Center can also be helpful in this regard. Just select Keyword Insights from the menu and search for high-volume keywords. Filter by location, industry, objective, keyword type, and time, so you can choose the ones that fit your goals.