Use a sense of scarcity and/or urgency in your exit-intent pop-ups

[Jahangir147]

Another psychological tactic that works extremely well is scarcity and urgency. If people are afraid of missing out on a great opportunity, they'll likely click. You can use a countdown timer to create this sense of urgency.

For example, let's say you're hosting a webinar in two weeks. You're offering free registration, but only for 48 hours. People will prefer to register now rather than miss out on the opportunity to get free admission and regret it later.

10. Leverage seasonal and trending topics in your exit-intent popups
You can increase engagement and relevance by aligning your exit-intent pop-up with current events, seasons, or trending topics. This strategy helps keep your offers fresh and increase their appeal to visitors.

How do you do that?

Create a calendar of seasonal events, holidays, and industry-specific employment database occasions relevant to your business. Then, design pop-up campaigns around these themes. For example:

During tax season, an accounting software company might use an exit pop-up offering a free tax preparation checklist or a small business invoice template .
A fitness equipment retailer could create New Year's resolution-themed pop-ups in January, focusing on health goals.
You can also draw inspiration from current trends or viral topics. Monitor social media and news outlets to find themes that resonate with your audience. Then, quickly create pop-ups that reference these trends in a relevant way.

For example, if a popular TV show is trending, a fashion e-commerce site might create an exit pop-up featuring outfits inspired by the show's characters.