What factors does Google take into account for positioning?

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Google has a 92% market share worldwide, according to the statistics portal es.statista.com. As the king of search engines, it's the one that tells us what factors to consider to achieve better organic positioning.

Your content must be easily crawlable by Google's bots so they can index it. This means bots can find your content, read it (index it), and store it in a massive database for later analysis and classification.

If crawlers can't find your page or index it, you won't appear in gambling database india Google's results when a user searches for something related to your business.

But be careful, Google's algorithm doesn't want you to write for its robots. That's why you should offer useful and valuable content written by people, for people.