Basic tips for creating smart content

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The basis of any contextual marketing strategy has to do with these three questions: who is the user ( buyer persona ), at what point in the purchasing process they are when they arrive at your website ( buyer's journey ) and what they are looking for .

For all these reasons, when creating smart content, you should keep these six tips in mind :

Determine the goal of personalization . When we talk chinese malaysia data about contextual marketing, you should always ask yourself this question: is it really going to help your website visitors? There are basically two reasons to use smart content: to boost engagement and to communicate specific details individually. As a general rule, if it's not useful, it's pointless. It's that simple.
Outline the entire process . First, decide which specific segment you want to target and visualize the conversion path for both the default version and each of the smart content options.
Start small . It's important to start small and avoid the temptation to use contextual marketing for everything. This way, you'll be able to more accurately analyze how it works and what can be improved.
Optimize for search engines and new visitors first . Set defaults for all personalization efforts and remember that the main content is what search engines and first-time visitors see. Keep in mind that search engines evaluate the content by default and are unable to read variations.