Clay uses AI to help you create complicated email workflows quickly.
ChatGPT
ChatGPT is a Swiss Army knife of an AI tool that has some usefulness in email marketing. The most accurate cleaned numbers list from frist database common application is using it to iterate on email body copy and subject lines quickly.
ChatGPT can be a great email copy sparring partner to help you hone your tone.
The key to getting a good output from ChatGPT, or any AI tool, is the right prompt. I’ll share some great examples to get you started in a bit.
Make email even more effective. Download The Complete Email Marketing Toolkit for free email templates, subject lines, and tips
Once you’ve picked the right tool, it’s time to orchestrate your first send. Like with any marketing, it’ll take a little trial and error. Use these tips to start off strong.
Train AI with your own data: Don’t rely only on generic templates—feed your AI tool past subject lines, customer segments, and performance data so it learns your brand’s voice and audience preferences.
Set clear goals before using
Whether you want higher open rates, more clicks, or reactivating dormant subscribers, giving your AI tool a defined target makes its recommendations more effective.
Use AI suggestions as a starting point: Treat AI-generated subject lines or email copy as drafts you refine, rather than final versions. This keeps the human touch while saving time.
Combine AI personalization with brand guidelines: with your brand’s tone and compliance rules so personalization feels authentic, not robotic.
Test small before scaling
Start with one AI-driven experiment, like send-time optimization or subject line testing, and expand once you see results. This avoids overwhelming your workflow and gives you more easily actionable data.
Monitor performance regularly: AI isn’t “set it and forget it.” Check metrics like open rates, clicks, and conversions to ensure your tool is adapting correctly to your audience.
Blend AI insights with human creativity: Use AI to spot trends or recommend ideas, but add context, storytelling, and emotional appeal that only a human marketer can bring.