Klaviyo’s email marketing service is built for ecommerce and integrates easily with Shopify. Klaviyo is made primarily for businesses in the retail industry.
Klaviyo excels particularly in advanced analytics and insights. If you want to dig deep into customer data, Klaviyo is one of the best Mailchimp alternatives for this.
Mailchimp Alternative Pros Cons Plans start at Industry
Klaviyo Easy integration with ecommerce platforms Focused on email only $20/month/500 contacts Ecommerce
What makes Klaviyo better than Mailchimp
Main advantages over Mailchimp:
Granular segmentation: Klaviyo provides a ton of behavioral Chinese Overseas Africa Phone Number Data and transactional data with which you can segment contacts. It also has predictive analytics to determine Customer Lifetime Value (CLV) and the risk of churn.
Pre-built templates for automation workflows: Save time setting up automated workflows thanks to Klaviyo’s library of ready-made templates for your abandoned cart, welcome, and win-back flows.
Measure email marketing ROI: Easily track all the sales coming directly from your email marketing efforts.
Klaviyo email marketing features
Segmentation and personalization
A/B testing
1-click integrations with many apps and services
ROI-based reporting
Signup forms and popups
Automation possibilities
Workflow builder
Automated workflow templates
Pre-built autoresponders
Ecommerce
Abandoned cart reminders
Native integrations for Shopify, Magento, WooCommerce and more
API
Dynamic data block
Multichannel
SMS
Facebook & Instagram advertising
Popular integrations include Meta and Typeform
Cons: It gets pricey fast. If you don’t sell online where emails have a good ROI, it might not be the tool for you. Consider Klaviyo alternatives instead.
6. Omnisend: best for ecommerce
Trustpilot rating: 4.7
G2: 4.5
Capterra: 4.7
Mailchimp competitor, Omnisend's automation workflow.
Omnisend’s the last alternative to Mailchimp we explored. It offers an easy-to-use platform for ecommerce email marketing, SMS, and automation.
Omnisend positions itself for ecommerce businesses and boasts a variety of helpful tools for running an online shop. This makes Omnisend an option for businesses in home goods, beauty, and other retail sectors.
Mailchimp Alternative Pros Cons Plans start at Industry
Omnisend Ecommerce-focused Only English-speaking support $16/month/500 contacts Ecommerce
Omnisend email marketing features
Email campaigns
Drag-and-drop editor
List segmentation
Sign-up forms
A/B testing
Campaign reports and click maps
Email templates
Analytics
Automation possibilities
Pre-built workflows
Ecommerce-focused personalization
Ecommerce
Ecommerce integrations
Cart abandonment
Order/shipping confirmation
Product recommendations
Multichannel
Landing pages
Web-push notifications
SMS
Social media integrations
Popular integrations include Shoplazza and Opencart
Cons: While Omnisend’s functionality is top-notch, the pricing is steep, even more than Mailchimp’s for certain volumes.