In order to position your site well, it is very important to respect Google's codes to optimize your natural referencing effectively. At Connecto, we make your work easier with this list of things to know and optimize in SEO to properly reference your website on Google in 2022.
Choosing your queries is a key step in your strategy to properly reference your site on Google . These are the queries that users search for on Google when they want explanations or answers that could be related to your core business. Properly referencing your site on Google therefore requires understanding what your future visitor will search for, but also the keywords and queries on which you want to be visible. Trying to position yourself on a query or a keyword that is not very competitive will be easier than trying to position yourself on a query that is in high demand.
Analyze your market and the competition positioned in your business niche
Define realistic goals and keywords to position yourself on
Don't aim too big too fast! It is not possible to be competitive right away with the big players in your sector of activity if you are starting out.
Have a good technical SEO base: H1 and Title tags, Sitemap, etc.
These are the foundations of your website and they are the key to getting your site well referenced on Google ! Unfortunately for you, you will have to get your hands dirty to optimize the technical base of your website. On all the pages of your site, there are hidden hot zones that allow Google to better understand the content of your pages. These famous hot zones are the Title or Meta-Description tag that visitors can see when doing a search on Google, but also other "on-page" tags (i.e. specific to each page) such as semantic markup (H1, H2... H6) that allow you to subtitle each page of your site and give valuable information to Google... because to get your website well referenced, it is Google that needs this information to index it!
In order to facilitate the work of Google robots, optimize the hot zones of your site directly via suitable plugins (Yoast SEO, RankMath, etc.) or from the source code of your website (Title tags, Hn tags)
Place your targeted keywords and queries for each page in hot zones.