Taking an event from a global scale to a local approach

[JoynobAkter]

In order to make the most of this type of approach, let's first try to understand how to implement it. The best way to understand it is certainly to see a practical example .

Let's try to imagine the day of #WorldOrgasmDay. We have a bedsheet shop in why you need this database Rome , we could take advantage of the day with an ironic and functional post (like the example on the left) or we could create something more contextualized with respect to the territory (like the example on the right).

How to use Newsjacking for local businesses – example shop Rome

Now this is just an example, but I hope it can clarify the concept that the global approach is not wrong, but if we are mainly interested in the local public (also to be able to optimize advertising investments on social media), the right-wing approach, which may or may not be liked, is certainly more tied to the territory and plays on the irony of two areas, although very close, but with completely different facets.