How can we use this information?
At the base of any personalization marketing strategy , it is in fact essential to know who is interacting with us and to be able to recognize them in the event that they return to visit us. Knowing them does not necessarily mean, however, as we have seen, giving them a name and surname; interacting with our anonymous users does not therefore mean making everyone live the same experience .
The experience that a user lives within our site can always be personalized based on the characteristics that distinguish the user and the interests that he shows.
Let's look at some examples of information that we can use to create a relevant experience even for anonymous users:
1. The campaigns of origin
Whether a user comes from a specific campaign on a product is a fundamental piece of information to collect and analyze in order to customize, for example, the products and communications shown on the site. This will maximize the yield of these visits by automatically proposing related products (up-sell and cross-sell), enriching the landing page of the product searched for.
2. The area you are browsing from
Even in this field, technological list of argentina consumer email evolution has been very important and allows us today to identify the area from which our users navigate with an excellent degree of precision. If you have points of sale, this can become a very effective tool to synergistically exploit the site in order to increase in-store traffic . If, for example, you have an active promotion in a certain point of sale, you could automatically communicate it on your site to all users who, although anonymous, navigate from an area near your point of sale, leaving the site unchanged for the rest of the users and giving each one the most relevant message.
3. Products you are currently viewing or have viewed in the past
While browsing, a user leaves us important traces of his interests: what products does he look at, what categories does he browse, what filters does he apply? This is fundamental information to segment even anonymous users and to be able to communicate with them in a more appropriate and relevant way. In fact, knowing the products they are interested in, you could automatically personalize both the homepage and the internal pages of your site, giving recommendations related to the product viewed, suggesting content linked to that product . An activity that is certainly very effective is also that of personalizing messages related to the promotions you have in progress: suppose you have a 10% discount on the first purchase, instead of declining it in a generic way, contextualize the message with respect to the specific category of interest of the anonymous user ; the perceived value of a contextualized discount will certainly be greater than a generic one.