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The new anti-SPAM laws are the ones in charge of starring in the list of email marketing trends for 2018. However, the most curious thing about this trend is that it is not something that email marketing experts are voluntarily supporting. It was the European Commission that applied the law.

But what are these new anti-SPAM laws trying to achieve? Why did they come into being? What brought them to this point?

The way data is collected,a bad reputation. So much so that many email campaigns have been deemed spam.

And spam is one of the most delicate parts of wholesale buyers mailing leads your email. In fact, you should give it the same attention as you give to the design of the rest of the elements of your campaign. Even if you think you are far from being marked as a spammer , you should never be complacent and it is best to always keep up to date with updates and laws.

Furthermore, it is very likely that your e-commerce is not limited to the national territory, you may have international clients. And this is where you should be especially careful with the new anti-SPAM laws.