Connected Customer Expectations 2022
Purchases made online, and spotted online
While word of mouth is proven to be the most powerful influencer of argentina telemarketing data purchases, it is now closely followed by the Internet. On the web, everything is accessible, immediately: information in particular, but also, for example, customer reviews posted for this or that company. Comparison is now very easy, and greatly helps Internet users make their choice .
However, that's not all! The user experience is now crucial in the sales process. If the Internet user does not benefit from a personalized and relevant experience, they may quickly turn to the competition. So be careful to pay particular attention to the experience offered to your targets in the purchasing process.
From now on,Internet has more influence than television. Indeed, for all purchasing decisions, especially the most important ones, buyers will seek the opinions of Internet users through social media and certified review sites, before finalizing their purchase. In addition, with the arrival of influencers on social networks, consumer purchasing behaviors are largely oriented, and influenced .
In addition to the practical aspect of the Internet, its use saves time and facilitates the consumer's decision-making. In fact, consumers very often finalize their purchases online.
The Internet is becoming the new word of mouth 2.0.
Connected customers
A majority of the services that appeared or were developed during the health crisis (click and collect, videoconferencing, improved digital payments, etc.) are now well established in new consumer habits.
In 2022, lifestyles and consumption patterns will continue to become digital. We have definitely entered the era of the connected consumer . We are now connected in multiple ways (digital assistants, voice control, connected watches and accessories, smart TVs, etc.). We know how to use technology and find information and answers to our questions easily by browsing the Internet.
Brands and companies must also pay particular attention to:
Impatience: Consumers, and even more so connected consumers, are less and less willing to wait for the information they need. They want to receive an immediate response, regardless of the conversation channel used.
Interconnectedness: Consumers have a wide choice of channels and devices, so they expect businesses to be able to connect all the channels they offer and deliver a consistent, cohesive experience across the entire sales journey.
Emotion: To reach connected consumers, you need to differentiate yourself, particularly by playing on emotions. Offer them a highly personalized sales journey, show them that you have understood their individual needs, and that you have the ideal solution to meet them. To stand out from the competition, brands and companies must:improve the prospect-customer experiencethroughout the sales process, and this, by all relevant marketing and commercial means available.