Marketing departments can use the customer information

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CDPs can be a component for building an effective personalization strategy. in a CDP to paint a more accurate picture of the customer and provide them with the most customized marketing correspondence possible.Some benefits of database marketing include:the ability to identify and segment customer groups;the ability to send relevant content and personalize the customer experience;improved marketing efficiency; andeffective customer loyalty programs.


Data like customers’ preferences, buying patterns, and habits yemen email list 88337 contact leads are some of the most prominent assets of any business. Nowadays Brands formulate database marketing strategies to get better returns from ad campaigns. Let’s take a hypothetical situation to understand.Suppose there is a town where 50 people reside. And there is this only retail store in town that caters to all the needs of those 50 residents. Therefore, it has a monopoly over its customers.





Additionally, it collects a large number of varied customer purchase data. Now, a new company wishes to establish a departmental store in the same town. So, they will need the data for research and analytics for answering business queries. The company uses customer preference graphs, perceptual maps to find the right kind of product, SWOT analysis, and a growth-share matrix. Hence, the new company then, discovers that its competitor does not deal with low-cost items.