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On the eve of marketing in 2016
Relationship marketing
Automated marketing
Virtual reality
On the eve of marketing in 2016
In 2015, we have seen a number of news and areas of growth in marketing. For example, email marketing has grown considerably this year, although it is still considered college and universities email list that many companies have not even tried to take advantage of the personalization possibilities offered by email marketing , which allows them to reach their potential consumers in a differentiated way throughout the different stages of the conversion funnel.
So, what are the marketing trends for 2016 that you should know? We share them with you below:
Relationship marketing
In 2016, smartphone adoption will grow by an estimated 2 billion global consumers , which means a golden opportunity for all brands to stay connected with their consumers and prospects.
The trend towards reducing intrusive and mass marketing will continue as marketers now focus on relational growth for their businesses.
Automated marketing
We've already talked about how important automated marketing is nowadays. Today, marketing professionals spend at least 50% of their time on content generation. This industry alone is already valued at 5 billion dollars and is the spearhead for generating leads and prospects for companies.
This is why it is expected that in 2016, the adoption of automation platforms will grow, and with it the practices of email marketing and big data.
Email marketing automation, one of the most relevant aspects for the industry in 2017
Virtual reality
Virtual reality technology will inevitably have a major impact on the way marketers engage with their consumers in marketing practices in 2016.
One of the biggest keys to marketing today is personalization (especially for millennials). Now, with the ability to display and create 360° environments, companies will be able to create a relationship like never before.
On the other hand, companies that do not support a virtual experience for their prospects, such as retailers, could see a drop in sales. The adoption of virtual reality in 2016 (and beyond) will cause a shift in marketing ideology.