Did you know that you can combine the traffic objective with Meta’s instant forms to generate traffic AND leads via Facebook and Instagram Ads?
If you’re using Meta ads to drive traffic to your website you can also use the Instant Form Browser Add On to show people a lead form once they’ve clicked on your ad. Because people are chinese thailand phone number list viewing your content from within the Facebook or Instagram app, Meta are able to trigger their own forms from within this in-app browser.
Sound a little complicated? Let’s take a look at how it works.
Table of Contents
How does the Meta Instant Form Browser Add-On Work?
How to Building a Traffic + Instant Forms Campaign
Create a new Traffic Objective Campaign
Setting up your Ad Set
Create your Ad
Creating your Instant-Form Browser Add-on
How to Access Your Instant Form Leads
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How does the Meta Instant Form Browser Add-On Work?
To see how the instant form browser add on works in the news feed, here’s a quick preview.
Browser Add On Preview
The browser add-on instant form is triggered only when a person scrolls on your website for the first time. If the person doesn’t interact with the form, it minimizes to the footer, allowing them to return to it later.