9 templates for successful email sales

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This means you can repeat a good portion of the text across multiple emails, but you'll need to edit key details to maintain a close, personalized relationship with your customers.

No one likes receiving an impersonal email that's obviously been sent automatically. But this doesn't mean you have to copy almost the same text hundreds of times. What you should do is focus on tweaking certain parts of your sales emails to make a difference. This is where sales email templates come in.

Four best practices for personalizing a sales email template
Email templates save you time and help you grow your contact list. However, you can't just pick any template and customize it to your liking. Even if you have branding strategies to attract new customers, there are effective best practices when it comes to personalizing business email templates. Follow them and get the most out of your emails.

1. Think carefully about the subject line
It's proven that people are more likely to open an email if their name appears in the subject line. Therefore, whenever possible, include your prospect's or client's name in the subject line of your message.

This personalization is even more relevant if you're sending cold emails and want to connect with someone who doesn't know you. Plus, if you make your subject line concise, specific, and relatable, you'll be hitting the nail on the head. Check out some subject line examples:

"[Introduction, e.g., “Hello,”] [name]" or "[Introduction] [your name/company] <> [customer's name/company]" +

"[Customer's company name]" +

"Looking to connect" or "a quick order" (all lowercase)


2. Email body - right after the subject
The first sentence of the body of the message is extremely important. Keep in mind that in many inboxes, the first few sentences of an email can be read along with the subject line. This means the recipient will be able to read the beginning of the email before opening it.

That's why a little empathy goes a long way here. Put vnpay database yourself in your potential customers' shoes and think about what might capture their attention in the first five seconds they read your email.

Then, remember to include a call to action (or CTA) to encourage the reader to take action and make it clear what the next step is.

3. Add a personal touch
Typically, the only text you'll need to edit is small details that offer a more personalized approach for each client or type of client. Let's say the template does the heavy lifting, and you only have to focus on putting the finishing touches on the parts that will have the most impact on your potential clients. These personalized parts are even more important if it's a follow-up email or a new contact attempt.


Use names of people, companies and products

Show admiration for what the person to whom the message is addressed does and for their work in the company