The new fashion specializations in Digital Marketing

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Working in digital marketing isn't just about scheduling posts, filling out Excel spreadsheets with results, and arguing with clients about why selling more can't be the only goal when hiring online marketing services. There are many branches, ranging from the most technical profiles, such as Google Analytics and SEO specialists, to the most creative, such as community managers or web designers.

And then there are those profiles everyone wants, but it seems like winning the lottery to be able to work in them. But no, they're not self-taught ecuador mobile database geniuses, nor experts in applying the law of attraction. Like any other profession, they can be learned. We're talking about bloggers, personal branding specialists, and digital strategists.

In this article, we'll look at what you can do to train for today's most sought-after professions:

Professional Blogger
What is it?

A blogger is a person who publishes original content on a blog and has managed to monetize it, thus turning what for many is a hobby or passion into a (profitable) means of subsistence.

What exits does it have?

You can develop your career as a professional blogger in a company by writing for the brand's blog(s), or as a freelancer for your own clients. You can also create your own blog and turn it into a business.

How to train so you don't die trying?

It's very easy to create a blog on WordPress (for example) and start uploading content. The tricky part is getting this content read to the point that advertisers consider it valuable. That's why it's important to acquire knowledge of social media for content dissemination, SEO for search engine optimization and on-page optimization, results measurement, and so on. In this case, the most practical approach is to take a Professional Blogger Course that covers all these aspects.

Some of the things you'll learn by taking a professional blogger course are, first of all, how to manage all the technical aspects, such as acquiring a hosting service, URL, etc., and avoiding the grave beginner mistake of using wordpress.com instead of wordpress.org. Then comes the target research phase, where you'll learn to understand your users and how to delight them so they keep coming back. You'll also learn the tools available to give your blog visibility, such as creating newsletters, how to use different social media platforms to achieve your goals, how to interact with other bloggers for mutual benefits, etc. And above all, learn how to position and monetize your blog (by placing ads with Google Adsense, for example) so you can make a living from your project.

Personal Branding
What is it?

Today, brands are like people: they have a voice, personality, reputation, communication channels... but even today, people can be seen as brands, especially in the professional environment. In the sense that everything we say, how we say it, where we go, who we interact with... says a lot about us. We don't have to go to the extremes of some characters in the Black Mirror series , who live for the public eye, forgetting about themselves. Instead, it's about identifying our strengths, knowing how to show the best in ourselves, what makes us unique, and maximizing it, improving how others perceive us in order to achieve our professional goals.

What exits does it have?

The first thing this course provides us with is many resources to understand ourselves and learn how to take advantage of our strengths and how to convey them to turn them into a differentiating value. And once we've applied this to ourselves, we can also help others by becoming advisors to people who depend on their public image, such as artists or politicians, for example, or by working to achieve the same effect for brands.

How to train so you don't die trying?

A Personal Branding and Brand Management course would be the best way to learn all this and many other things, such as understanding how others see me and how to get them to see me for who I really am. Learning how to network both online and offline and gain greater visibility. Designing and selling a brand image. How to use different social media platforms appropriately to enhance our brand and achieve maximum engagement. How to humanize our brand through storytelling. And finally, how to align our personal brand with our commercial brand if we are the product.

A success story that sums up what has been explained very well is that of the former director of Venezuelan Airlines, Lenis Toro .

Social media strategist
What is it?

The Social Media Strategist is the profile we find one level above the Community Manager, so to speak. While the Community Manager is dedicated to managing social media by creating copy, creative work, energizing the community, searching for interesting content to share and monitor, always applying a previously established plan, the Social Media Strategist is responsible for designing the plan upon which all actions will be implemented. This ranges from the style guide to choosing which channels to promote and to what extent, how we engage with our followers, how to address an online reputation crisis, proposing Facebook Ads campaigns, and so on.