B2B and B2C: the differences in sales

[mouakter11]

In sales, there are two business models depending on a company's end customer. These models are known as B2B and B2C, or: companies that sell to other companies and companies that sell directly to the end consumer.

Understanding B2B and B2C allows you to better plan strategies to reach each type of customer and achieve more sales.

In this article, I explain in more detail what B2B is in sales, what B2C is, and the difference between B2B and B2C. I also provide examples of:


Companies that apply them.
How they work in marketing and sales .
How sales representatives act in each case.
Once you finish reading, you'll learn several sales techniques cashapp database you can use in each model to help your business succeed.


What is B2B: meaning
The term B2B comes from the English expression " business to business ." But what is business to business (B2B)? It refers to sales and services from business to business, or trade between businesses.

In this sales model, the company acts as a supplier. Its customers are companies that represent specific market sectors.

To be successful, a company must show its business customers how its service or product will improve their operations or solve a relevant problem.

A company buys only what it needs to operate, grow, or save costs. Its purchasing decision is usually driven by the need to solve a problem and the available budget. This tends to be a reasoned decision with a long-term impact.

Therefore, in the B2B business model, the goal is to create a lasting relationship with each customer. The time to close a sale may be longer, but the sales volume and value are large, too.