You'll have sales content, such as an email series designed to engage customers who have shown interest in your products. And while these series should still include useful content to educate your audience, a series will likely have stronger sales copy than your average content.
Marketing strategies for any business
Here are some examples of content marketing that won't fail:
Blogs: You don't charge for this content and offer it for free to anyone nepal phone number list who might find it. Hopefully, you're getting new email addresses and contact information from this content, but you're offering the content freely, whether the customer shares their information with you or not.
Podcasts: This could be similar content to what you have on your blog, but in audio form instead of written. This way, customers can consume the content at their convenience, without being tied to a screen. As your audience grows, you can commercialize your podcasts and make money from advertising if that’s the direction you want to go. Otherwise, just make sure your audio content includes compelling calls to action and a clear explanation of how to contact you if a customer has questions.
Videos: Visual demonstrations of how a product works or how to do something related to the services you offer can help customers answer questions and find information on a topic you're an expert in. Showing expertise can help make your business a customer's first choice, even though you may never hear from them again. But you'll still get video views and website visits, which can help you grow your online presence.