For an online store, it’s critical to attract leads at the top of the funnel. Here’s how to adapt your paid strategies to increase eCommerce sales.
For an e-commerce retailer, driving traffic that converts into top-of-funnel leads is essential to attracting new sales and customers. When it comes to paid strategies for online stores, you have many options, including social media and Google Ads. Finding the right combination of paid strategies to earn the most conversions for every dollar spent is essential.
But the reality is that marketing strategies need to be flexible. What works well today may require some adjustments next month. You need to be prepared to evolve your paid campaigns to continue to generate high profits.
Building a Marketing Plan for Paid Strategies
While you don't want to ignore organic efforts, including SEO, social lebanon phone number list media, and word of mouth, creating a paid strategy plan is also important, especially if you're in the early stages of finding success with organic marketing tactics.
Follow these steps to create a paid marketing strategy that will get results for your eCommerce business.
1. Study your audience and their behavior
Before you can research the best platforms to place your advertising dollars on, you need to know who your audience is and what they're interested in.
Creating a customer profile for each audience segment can help you better understand what motivates your customers.
When creating audience profiles, don’t just focus on demographics. Dive into their pain points and challenges so that your copy can quickly allay their concerns and demonstrate in a few words why your product or service is a good solution for them.