Lead Generation Campaigns: Generate leads using PPC ads to keep your funnel full on a regular basis or to benefit from a specific campaign, such as a special offer.
Market expansion: When entering new markets, PPC can help you test messages and understand what resonates best with your customers.
Events: Get more exposure for your events with PPC advertising. Get maximum ROI from your events by filling the room.
What is display advertising?
Display advertising involves images, videos, or gifs on a network of websites or apps. You don’t have to partner with or sign agreements with each individual site to start advertising. Typically, you get access to these sites from a major advertising partner, like Google.
Many display ads are still priced on a cost-per-click basis, giving you the opportunity to build a bidding strategy and set a budget.
As with PPC, you can use these ads to retarget customers who have kazakhstan phone number list visited your site. Retailers often use these ads to remind a user about their abandoned cart or about an item they were looking at while browsing.
Banner advertising
Interstitial Ads
Rich Media
Video advertising
Benefits of Display Advertising
Display advertising offers advertisers many benefits. Here's an overview of what a strong display advertising strategy can offer your business.
1. Various formats
You never know which ad format will resonate best with your target audience. The best way to find out is to experiment with different ad formats. This variety offers a visual element that many PPC ads lack and helps you grab your audience’s attention in a new way.
2. Achieve
Gain access to millions of websites covering a wide range of interests, and reach customers where they naturally browse the web. This gives you complete control over how you target your potential customers and their interests. This makes it easy to reach thousands of people and audience segments from one central advertising platform.