Want to succeed on social media in 2019? Tips + infographic

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Do you already know what you want to achieve on social media this New Year? If you work in the digital world or have a project or business with an online presence, the answer may be yes.
It's common for us to start a new year with the best of resolutions. This is true in all areas: from personal to professional and business. And today, social media impacts all of these areas.
However, it's not enough to be clear about what we'd like to achieve. How many good wishes remain on paper year after year? That's why today I want to share with you seven steps that will help you succeed on social media in 2019.

7 essential steps to success in social media
Whether you have a project or venture in mind, have been running your business for many years, or simply want to strengthen your personal colombia mobile database brand, there are a series of steps you can't skip if you want to be successful on social media:

1. Build your buyer persona
The buyer persona is to your social media strategy what the sun is to the solar system. Everything you do should revolve around them.
But what is a buyer persona and why is it so important?
It's a term derived from inbound marketing that refers to a semi-fictional representation or avatar of your ideal customer. We create the most detailed and complete profile possible of this ideal customer based on the information we gather from various sources. Some of these sources of information are:

Our own experience with clients. If we've been in our business or project for a while, we probably already know them quite well.
Existing research. This can be documents related to my company or project, or more general ones, such as industry reports.
Short online surveys (on social media, the website, or by sending them to our database)
One-on-one interviews with people who fit what we believe to be the profile of our ideal client.
Data from our social networks, whether from statistics or observations we make of our community's behavior.
Once we have enough information, we organize and analyze it to create a buyer persona. To do this, we consider aspects such as:

Demographic information. This is very general, but serves as a reference framework. It includes data such as age, gender, social class, place of birth, and residence.
Personal characteristics. We begin to outline the specifics of our buyer persona. We assign gender, tastes, preferences, hobbies, etc. We even give it a name. The idea is to visualize a specific human being, not a faceless mass.
Career information. Here we include information about her studies and professional career.
Psychological profile. We ask questions about their fears, beliefs, limitations, and desires. This can provide powerful insights into what our products and/or services can do for this person.
The goal of building a buyer persona is to have as specific an image as possible of that ideal customer to whom we direct all our marketing and social media communication efforts.

2. Make a SWOT
This year, I encourage you not to start your social media work without first taking a thorough look at your current situation and that of your competitors. The reason is very simple: we can't know where we're going if we don't first understand where we are.
A very useful tool for getting a broader picture is the SWOT analysis, which stands for:

Weaknesses. These refer to internal barriers or areas for improvement that may hinder the achievement of our goals.
Threats. As in the previous point, we're talking about negative situations that could affect the organization's plans. Only in this case, they're external.
Strengths. Let's return to the internal realm: strengths are the positive characteristics of a person, project, or company that can be viewed as competitive advantages.
Opportunities. These are positive external factors that, when identified, can become attractive growth opportunities.