Pay attention to how clear the next step is to complete the purchase. And how easy it is to enter your payment information.
But don’t limit yourself to how easy it is to buy from your company. Ask an unbiased third party to visit your site looking for customer support or answers to frequently asked questions. Measure how quickly they can cyprus phone number list find the information they need and whether they still have questions after they’ve completed the task.
Focusing on customer retention will help you avoid having a lot of first-time customers who never return to your site.
3. Engagement
User experience isn’t just about speed. It also measures how engaging your site is. Consider how quickly interactive sections load to keep your
If interactive elements take too long to load, users may become bored and leave. This may mean they leave the transaction page where they can learn about your products and add them to their cart to explore other areas of your site, or they may even leave altogether. Either way, it’s not an action you want to encourage.