97% of users searched for a local business online
28% of searchers ultimately make a purchase based on search results.
Based on these numbers, you cannot afford to ignore local SEO and should strive to expand your online presence as much as possible. If you want to gain a competitive advantage over other businesses in your area, SEO is of utmost importance.
Challenges faced by multi-location companies
Local SEO for multi-location businesses is challenging. It presents a unique albania phone number list challenge because you are working to optimize your online presence for multiple locations, and each location provides a unique experience and may cater to different demographics.
As you build your local SEO strategy, consider how you will overcome these challenges.
Local Content: You must be consistent in your content creation, even if that means managing a complex content calendar to ensure consistency across different locations and demographics.
Consistent Local Link Building: When adding your business location information to various sites and business boards, you want to make sure you are consistent in how you list your business, including whether you use the abbreviation street or drive or include LLC or Inc. after your business name.
Research your competitors: Competition will vary across different locations of your business, meaning your strategy will need to be tailored to each area to compete properly.
Review Management: You should respond to reviews online, but managing your reputation in multiple places is challenging. But it is also necessary for reputation management. You should monitor the various review sites closely.
Brand Identity: As you adapt your strategy to the different audiences and cultures in the regions you serve, you must maintain your brand identity despite different ways of handling voice, tone and messaging.
Dispersed Teams: Depending on the size of your organization, your marketing team may be spread across multiple locations. This dispersal makes it even more challenging to manage your online identity and develop local SEO.