Less control
When you hire an agency to develop and implement your strategy, you give up some control over the process. In many cases, this can be a plus, but for your team, it will be a significant change at first.
Clear communication, clear goals and pre-set expectations help reduce discomfort during the transition period.
Marketing moves fast, which means your communications need to japan phone number list be just as fast, if not faster. Constant and open communication is critical when outsourcing email marketing.
Additionally, time differences can be an issue, making interactions difficult, and the lack of face-to-face meetings can create a sense of distance.
By establishing clear communication guidelines, you can overcome these obstacles.
3. Lack of understanding of your own marketing
The more you rely on outside resources, the less you can understand your own marketing programs. This can become a problem if you can no longer finance the outsourcing or if the relationship with the agency deteriorates and you end the contract.
To avoid this, stay on top of what's going on in your email campaigns and maintain clear communication as described above.
4. Agencies that make big promises but don't back them up with action