Your relationship with the email marketing agency and the contracts you sign will determine all the details regarding how exactly the outsourced collaboration will work. However, when considering this format of interaction, evaluate whether you want the agency to perform the following tasks on your behalf.
Setting goals and key metrics for campaigns and email marketing in general
Deep audience research to gain insights and test engagement tactics
Increase personalization to increase email recipient engagement
Create templates and tailored campaigns that are tailored to your audience
Support in the strategic development of future campaigns and emails
Analyze reports to assess performance and identify areas for improvement
Some companies keep the strategic part of the campaigns in-house. Others prefer full control. You decide how to structure the process and what aspects of marketing and email development to outsource.
Benefits of Outsourcing Email Marketing to an Agency
Let’s take a look at the benefits that companies can gain by italy phone number list outsourcing their email marketing to an agency. Since it all depends on the specific contract, the benefits may vary. However, this list will give you a general idea of what you can expect from such a partnership.
1. Attracting expertise that your company does not currently have
Small companies often have a generalist marketing team, which means that these employees must be familiar with a variety of marketing tools without specializing deeply in one area.
Hiring an agency allows a company to quickly expand its expertise without having to hire full-time, highly specialized staff with the corresponding salary.
A side effect may be a reduction in burnout among your current employees, as well as more time for more interesting tasks, such as researching audience needs. In such cases, outsourcing email marketing can have a positive impact on other areas of marketing as well.
Meanwhile, your emails become more on-brand, more personalized (because your team now has time to do so), and your engagement rates increase thanks to click-through optimization tactics.