Users who return, but have not yet purchased

[rabiakhatun785]

You already have the emails, so you can impact them with your messages. But it doesn't end there, and this is the biggest mistake many e-commerce businesses make.

You've sent them an email, and they've clicked on the link that takes them back to your page. Now it's time to move these users to the next conversion stage so they can finally make a purchase. In this phase, the popups you use should help them resolve a question or problem and direct them to the right product for them.

Contact popups

Popups aren't just for getting emails or offering discounts. Offer them the opportunity to help. They offer understanding of their problems. Of course, you must be able to deliver on your promises. Many e-commerce sites invite users to contact them in exchange mexico mobile database for help, only to leave them without a response. Don't expect anything good from these contacts if you treat them like this.

A screenshot of a cell phone Description automatically generated
Cart Abandonment Popups

You've got their emails, you've given them something of value, you've offered help… what more do they want to end up buying? – you might be asking yourself. Patience!

You're not alone. Data shows that 70% of shopping carts are ruthlessly abandoned. That's why, at this stage, you should focus all your copy on offering the best incentive you can: a direct discount, a discount on the next purchase, an invitation to an event...be creative.

3- Returning users who have already purchased
They finally bought! Great job. Now it's time to convince them to make a second purchase, build loyalty, and turn them into superfans of your page.

-Product recommendations

Keep them interested. Let them know what's new. Offer a discount on new products. Create the feeling that they have to visit your page regularly so they don't miss out!

Make sure you're able to detect your customers through cookies or URLs and offer them a selection of products as an incentive in popups based on previous purchases.

A screenshot of a person Description automatically generated
-Upsell Popups

If done right, the order value will increase, but if done wrong, they may not come back.

Returning customers are the perfect target for upselling. They've already purchased from you and liked you enough to return. This allows you to push a little harder to increase their order value because they trust you. That said, it's very important to find the right moment to generate this "push."

The most effective time for this tactic is right when they add a product to their cart. At this point, you can show "other products you might be interested in" as an option that will be interpreted as value, not pressure. The secret is to recommend products within the same category but at a lower price that complement those the customer has added to their cart.

Conclusion
We can't treat all users the same when they're at different stages of the conversion process. Our job is to move them to the next stage by eliminating friction. And this is possible with the right CTAs.