Yes, it's longer. But it gets the most important information out there if the subject line gets cut off. And it tells the customer exactly what they want to know.
When a customer opens the email, instead of seeing generic images of the most popular products that may not resonate, they see this sweater in their chosen color. And it can be perfectly paired with a pair of pants or insulated leggings. Now you have a winning strategy that can make the customer say, “I have to buy this now while it’s available.”
In addition to consumers not wanting to waste time searching canada phone number list for relevant information in an email, personalization appeals to their desire to develop relationships.
Email personalization is based on deep research into consumer psychology. There are several factors that explain why personalization is so effective.
Curiosity: People are naturally curious. By leveraging this quality, brands can create headlines that make consumers wonder what the email is about. This can lead to higher click-through rates because consumers want to know what they don’t already know. This is why question headlines work so well.
Social Proof: Let’s go back to the wool sweater example. The company may be offering a best price every day, which means there’s no discount to entice the first purchase. So they have to find another way to engage the customer. They add short, clear testimonials to the product. For example, you could now write a headline: “The warmest sweater this winter.” Or use the customer’s location if there’s social proof related to their region: “Every Minnesotan needs this sweater” – customer testimonial. Social proof helps customers find each other and see how your products are being used.